Optimize Lead Generation by Aligning Sales & Marketing

So much talk all the time about aligning sales and marketing. What does it really mean? Is it essential? The answer of course is a resounding YES! But as with many marketing tasks, it is easier to talk about it than to get your ducks in a row! Operating...

10 Steps to Create a Monthly Inbound Marketing Report

Everybody has a boss. And that boss wants to know how things are going. Sometimes that takes place in the 5 minutes prior to a Board Meeting and sometimes in an employee review. But the best way to keep the boss satisfied is to create a Monthly Marketing...

Strengthen Your Keywords...Strengthen Your Inbound Marketing

How important are keywords? I know several companies that have done keyword analysis once, to their credit, but never revisit it.  Yet everywhere you look, you see the need for using this information, in: email subject lines website content landing...

Local Search Puts You on the Map — and Saves Trees

If you're a small business, you need to rethink your advertising strategy. It's time to say goodbye to the various yellow page directories that are devouring your budget. Most of your potential clients now search for you on the internet, and if you don't...

Letting Leads Go: Are You the "Unrelenting Ex" of Email Marketing?

Unsubscribe? I don't  think  so! So, you mastered the lead generation game and got your leads to opt in to your email marketing campaign. Huzzah! Now, they want out… We know. Breaking up sucks…especially if you're on the receiving end....

Social Media Posting Rules: Don’t Be a Self-Absorbed Socialite

It's the Me Show! Social media - everyone is talking about it. Especially you - because you  rule  the social scene. Facebook, Google+, Twitter, Pinterest, LinkedIn… You're  so   there. You've even managed to hook...

Marketing Automation Success Depends on Sales and Marketing Alignment

Marketing automation systems are more popular today than ever. The horror stories of implementation, which were common as recently as three years ago, have gradually subsided as software vendors and marketing departments have tackled implementation...