4 Old School Marketing Tactics That Will Work Online in 2012

Although a lot of experts like to treat internet marketing as something that has completely changed business forever, the fact of the matter is that few things under the sun are ever completely new; most are just different, or faster, ways of doing what...

Internet Marketing Knowledge is the Key to Power

The other day, I was in a meeting and mentioned short codes, and everyone gave me a blank look. These were smart marketing folks, but they simply hadn't been exposed to that aspect of marketing yet. Have you ever had that happen? Terminology these days...

3 Things to Try Before You Ditch Your Marketing Campaign

As another January rolls around, you can bet that a lot of business owners will be brimming with hope, ready to roll out a new online marketing plan that will take their company to the next level. Some will be counting on search engine optimization or...

How to Rock and Roll with Social Media

We live in an age when your prospects and customers have more influence over your reputation and brands than you do. Today, marketing success is based on your ability to engage your audiences on their terms - providing the information they want through...

Web Design Secrets

(taken from eBook  Web Redesign Success Secrets for 2012 ) Part 2: Design & Usability A website represents the first contact point for many prospective customers. It shows, in a nutshell, how professional your organization is, and how it understands...

Five Steps To Website Redesign Usability

Have you looked at your company's website lately? Did you ever think that web visitors might occasionally get frustrated? Usability is critical. It can make the difference between performing a task accurately and completely or not finishing it at all;...

Optimize Lead Generation by Aligning Sales & Marketing

So much talk all the time about aligning sales and marketing. What does it really mean? Is it essential? The answer of course is a resounding YES! But as with many marketing tasks, it is easier to talk about it than to get your ducks in a row! Operating...