A Simple Plan For Creating & Implementing Buyer Personas

There's a big void out there when it comes to Buyer Personas . Most companies that we talk to are familiar with the broad concept, but have not taken the time to create even rudimentary personas. What is it with Buyer Personas that makes them scary?...

Create Refreshing Content To Get Results

If you follow marketing trends, you know that content marketing is all the rage. But as with most marketing tactics, the key to successful content marketing requires a bit of sweat and strategy. You don't simply write a blog post and click "Publish."...

LinkedIn LeadGen Secrets

Everyone is talking about LinkedIn LeadGen these days. It is a social platform for business, a content publishing platform for marketers, a sales tool, a relationship tool. All these ideas are correct and for B2B companies more true than ever before,...

The robots from Google and Bing aren't that smart!

How many times have you searched for a keyword, come up with hundreds of responses and clicked on one from the first page (probably), only to discover that you were being taken to a site that doesn't really have the information you're looking for? Instead,...

4 Things to Consider Before Hosting an Event

Hosting an event can be quite a daunting task, especially if the planning involves a lot of last minute running around to make sure that everything goes smoothly. Even the smallest of mistakes can sometimes render disastrous results, so whatever...

Deep Dish Website Design Part 2

An effective website is crucial to your company's internet marketing strategy. Today's website acts as an online hub, providing visitors from all channels with the valuable information, credibility, branding, positioning, and persuasive messaging that...

7 Stupid Simple Ways to Kill It On Your Landing Pages

The most effective place to get leads online is through landing pages. Statistically it has been proven that companies with over 10-15 landing pages get more leads than other businesses. But for landing pages to work they must be effective, and chances...