Hashtags are extremely useful social media tools that can help you get more exposure, improve your social media reach and create successful social media campaigns. But knowing about Hashtag monitoring tools isn't enough. You need to start...
So you think you know social media . You're on Facebook, LinkedIn, Google+, and Twitter. You have a posting strategy, a style, a tone of voice, and are building an audience. Then along comes Pinterest, the fast-growing social network dedicated to helping...
Have you noticed how Hashtags have moved from obscure symbology to mainstream? Check out Jimmy Fallon and Justin Timberlake, with a clip on hash tagging just about everything. Hashtags began with Twitter, as a way for users to label tweets with a particular...
There's a big void out there when it comes to Buyer Personas . Most companies that we talk to are familiar with the broad concept, but have not taken the time to create even rudimentary personas. What is it with Buyer Personas that makes them scary?...
If you follow marketing trends, you know that content marketing is all the rage. But as with most marketing tactics, the key to successful content marketing requires a bit of sweat and strategy. You don't simply write a blog post and click "Publish."...
